Google ads app promotion certification questions and answers - Indras Academy (2023)

1. What’s usually the last touchpoint at which you might influence a user’s decision to install your app?

• Website where the app is featured
• App campaign ad
• Offline marketing efforts
• App store listing

2.Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

• The budget of the campaign is automatically increased with each asset type added.
• The system can identify the best-performing assets from the portfolio, then create more based on them.
• The system can automatically create individual ad groups to accommodate each asset type.
• The system has flexibility to create individual ads that best move a user to install or take action in the app.

3.Claire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download.

Which three components of the Google Play store listing should Claire and the developer team review first? (Choose three.)

Select 3 Correct Responses

• Font type
• Hero image/video
• Icon
• Description
• Download button

4.George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means.

What does a view-through conversion mean for George’s Google App campaign?

• It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
• It’s the total number of times a user has seen an ad before eventually completing a conversion.
• It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.
• It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.

5.Match each statement about machine learning with the related benefit of Google App campaigns.

• Greater inventory and more ad formats means machine learning can serve ads to a wide audience of interested users.
• The complexity of creative A/B testing and possibility of human bias disappear with an automated approach to campaign management.
• Machine learning processes massive amounts of data, to deliver the most effective message to the right user at the right time.

• Simplicity
• Relevance
• Reach

6.Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign.

What are three things Betty can do to guide the campaign? (Choose three.)

Select 3 Correct Responses

• Build a library of different ad assets, with the intention swapping them entirely on a weekly basis.
• Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget.
• Keep an eye on strategy and objectives, evolving them over time as needed.
• Make adjustments to the campaign in reaction to hourly fluctuations in performance.
• Provide the system with ample, meaningful data and the time to process it.

7.Which brand safety measures are in place by default when setting up a Google App campaign?

• App campaigns exclude all placements and mobile categories.
• App campaigns are opted out of certain inappropriate or graphic content.
• App campaigns automatically select languages appropriate to a user’s goal.
• App campaigns require users to upload an HTML file to prove app ownership.

8.Which of the following roles does an app play in overall business strategy?

• Improving the average order value of your customer base.
• Identifying the most important audiences for your business.
• Delivering a great user experience as part of the customer journey.
• Driving as much traffic as possible to a .com website.

9.What report might help identify countries in which an app is getting visitors, but isn’t yet localized?

• The user acquisition report in the Google Play Console.
• The traffic analysis report in the Google Play console.
• The Google Play Translation Services report.
• The country guidance tool in Google Ads.

10.Paul asks his team to enable and report on view-through conversions in their client Google App campaigns.

Why are view-through conversions important to include?

• They offer insights into video assets, so best-performing ones can be given priority.
• They’re an effective way to directly compare conversion data against similar businesses.
• They unlock additional segmentation options for placements that occur on YouTube.
• They provide additional conversion data, so better business decisions can be made.

11.Why should companies with physical locations embrace app usage?

• Apps encourage potential customers to subscribe to their newsletter.
• Mobile apps help build brand and website awareness.
• Apps inform potential customers of opening and closing hours.
• Over half of consumers use mobile apps when shopping in-store.

• The all conversion value they acquired over the last 30 days.
• The number of impressions they receive in each ad group.
• The number of conversions they receive in each ad group.
• The average click-through rate (CTR) they acquired over the last 30 days.

13.What are the three tracking solutions for Google App campaigns?

• Google App Analytics for Advertisers, app attribution partners, Google Play conversion tracking.
• Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play.
• Google Analytics for Firebase, app attribution partners, Google Ads Analytics.
• Google App Analytics for Advertisers, codeless tracking with Google Play, website attribution partners.

14.Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign.

Which campaign subtype should Harry select when setting up this new campaign?

• App installs
• App interactions
• App engagement
• App notifications

15.What are two ways to achieve creative excellence in Google App campaigns? (Choose two.)

Select 2 Correct Responses

• Introduce one asset type at a time, to eventually identify which type works best.
• Invest a lot of time reviewing the assets being used by similar businesses.
• Improve and optimize the asset mix based on insights from the asset report.
• Follow best practices for uploading a diverse and comprehensive asset mix.

16.For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

• 20
• 100
• 500
• 10

17.Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy.
What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.)

Select 2 Correct Responses

• Machine learning can create combinations of assets to deliver a relevant ad to the right user.
• Machine learning can apply industry insights to optimize campaigns.
• Machine learning can analyze many signals to determine the right audience for her ad.
• Machine learning can review competitor performance to optimize campaigns.

18.Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload.

Her App campaign may do which of the following actions?

• Automatically record some footage of the app, and use it for a video ad.
• Dismiss video ads completely, and focus on other submitted ad assets.
• Crawl YouTube for a video relevant to the app, and use it for a video ad.
• Automatically make a video based on the App Store or Google Play assets and information.

19.At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform?

• Ad group level
• Asset level
• Campaign level
• Reporting level

20.Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use.
Which solution is Google’s best-in-class app analytics solution?

• App attribution partners
• Google Analytics for Mobile
• Codeless tracking with Google Play
• Google Analytics for Firebase

21.Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy.

Which two questions should the company consider? (Choose two.)

Select 2 Correct Responses

• What impact would a successful app have on the business?
• What unique purpose does the app provide customers?
• How many fitness videos were downloaded last year from paid app promotion?
• How do app users perceive the fitness brand?

22.What’s a benefit to gathering data about events that happen in an app?

• It can be used as a benchmark against similar apps.
• It can help guide marketing efforts.
• It can help inspire new ideas for image assets.
• It will immediately reduce marketing costs.

23.Rose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business.

What two actions should Rose take to discover her most valuable users? (Choose two.)

Select 2 Correct Responses

• Create a detailed survey to send to her most active users.
• Use longer lookback windows when analyzing data.
• Analyze a cross section of reviews left on her app store listing.
• Assign specific values to different in-app events.

24.How do humans and machines work as an effective team when running Google App campaigns?

• Humans can verify creative assets made by machines, saving time in the process.
• Humans and machines have complementary skill sets.
• Humans can monitor reports exclusively, while letting machine learning handle everything else.
• Machines can provide very detailed reporting, while humans handle the majority of optimization tasks.

25.A gaming company just released a new app and wants to focus on the initial launch phase.

What matters most to a business when an app first launches?

• New users and installs
• Website traffic
• User reviews
• In-app actions

26.Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?

• Headline and description text
• A final URL
• A demonstration video
• Various images

27.A retail company needs to upload creative assets for their app campaign.

What aspect ratios are accepted for image assets?

• 1:1 and 1.75:1 only
• 1:1, 1.91:1, and 4:5
• 1:1 and 1.91:1 only
• 1:1, 1.75:1, and 4:5

28.For a Google App campaign optimizing to a tCPA of $10, what would be the recommended minimum budget?

• 100
• 200
• 50
• 25

29.What important role does app promotion play in the mobile gaming industry?

• App promotion helps convert mobile gamers into console and PC gamers.
• App promotion encourages gamers to use hardware to improve their gameplay.
• App promotion alerts gamers of the latest industry news and information.
• App promotion helps users discover new games to download.

30.What two things are marketers realizing as machine learning becomes more widely used? (Choose two.)

Select 2 Correct Responses

• Automated campaigns rely on human guidance and intelligence for success.
• Automated campaigns outperform humans when it comes to creative work.
• Expertise in machine learning and automated systems is more valuable than ever before.
• Machine learning is a key component in building relationships with clients.

31.In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two.)

Select 2 Correct Responses

• An entertainment app provides unlimited video views to users.
• A banking app knows those who use the app to deposit checks are more likely to remain loyal customers.
• A travel app looking to increase their user base by 50% in the next six months.
• A dating app earns $50 in revenue every time an app user upgrades to Premium level.

• A recommendation of bid adjustments, based on different times of the day and week.
• An estimate of the number of installs or in-app actions she can drive with her bidding strategy.
• An estimate of the total number of impressions the app will receive across Google’s inventory.
• A recommendation of the bid she should set to compete against similar businesses.

33.Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too.

Why should Felix measure VTCs with Google, in addition to the network he uses?

• He’ll receive consistent measurement across his marketing landscape.
• The VTC metric used by Google is different from most other networks.
• Google has a VTC industry benchmark to compare against similar businesses.
• Google offers more segmentation information for VTCs than all other networks.

34.Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome.
Which two settings should Walt observe on an ongoing basis? (Choose two.)

Select 2 Correct Responses

• Location
• Bid
• Budget
• Audience

35.Ben just launched an app for his pizza-delivery business.

Which three in-app actions are most applicable for Ben’s business? (Choose three.)

Select 3 Correct Responses

• Coupon redemption
• Matched interest
• Enter address
• Video views
• Add payment

• A square video asset.
• A carousel video asset.
• A 60-second portrait video asset.
• A 60-second landscape video asset.

37.What are the two most common reasons a finance company might choose to promote its app?

Select 2 Correct Responses

• To increase user engagement with the app.
• To determine if app users have a preferred banking location.
• To help users discover the app.
• To drive phone calls to customer service through the app.

38.Which three technology-related considerations might impact how an app performs by market? (Choose three.)

Select 3 Correct Responses

• Availability of high-speed internet.
• Average device battery life.
• Population density of market .
• Average device screen size.
• Browser preference of market.

39.How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?

• The system automatically creates ads, with zero human input required.
• The system automatically tests different ads to determine what works best.
• The system can immediately identify the best ad assets submitted by a marketer.
• The system suggests proven data based on similar businesses from the same industry.

• 200
• 50
• 100
• 25

41.Image assets for an app campaign should adhere to which two of the following responses? (Choose two.)

Select 2 Correct Responses

• Superimpose the logo on the image and use text liberally in ads.
• Use images with a high pixel density to be clearly visible on a variety of screen sizes.
• Include a call-to-action button on your image that says “Learn more.”
• Use an action shot from the app for more engaging creative.

42.What kind of positive impact will machine learning have on the advertising industry?

• Machine learning builds great customer relationships.
• Machine learning delivers relevant ads to each customer.
• Machine learning measures performance more effectively.
• Machine learning creates company strategies.

43.Which of these companies would be ready to start a Google App campaign focused on in-app actions?

• A travel company with a large app user base that hasn’t yet set values for the key actions users take within the app.
• A finance company with a small app user base that wants to drive additional app installs.
• A fitness company with a large website user base that’s about to launch its new app.
• An education company with a large app user base that’s assigned values to the specific actions users take within the app.

44.Why is conversion tracking critical for Google App campaigns?

• Data captured by conversion tracking may be used to target specific users.
• Data captured by conversion tracking powers machine learning.
• Conversion tracking enables companies to understand individual user preferences.
• Conversion tracking provides insights that shape push notifications for an app.

• Reach, relevance, simplicity
• Reporting, relevance, simplicity
• Reach, demographics, reporting
• Reporting, simplicity, demographics

Select 2 Correct Responses

• Machine learning reduces human bias and common errors.
• Machine learning can analyze millions of signals and placements in real time.
• Machine learning is more capable of interpreting human emotion.
• Machine learning can have a better understanding of business objectives.

• 10
• 5
• 8
• 20

Select 2 Correct Responses

• Apps can be accidentally uninstalled during operating system updates.
• A significant percentage of app users churn after three months.
• Those who haven’t yet downloaded an app might need extra incentive.
• Some users download apps and then forget about them.