Google ads video certification questions and answers - Indras Academy (2023)

1.What post-production edit will help you achieve your goal?

• Add closed captions since most viewers will watch with sound off.
• Lower the brightness to optimize for mobile device viewing.
• Increase the pace and tighten the framing.
• Remove supers so they don’t compete with the audio.

• Brand Lift
• Forecasting reach of your YouTube campaign alongside print ads
• Viewability with Active View
• Core performance metrics

3.If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?

• Skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads and skippable in-stream ads
• Non-skippable in-stream ads and in-feed video ads

4.What do Insights Finder and Find My Audience help you do?

• They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
• They help you understand who your most valuable customers are on YouTube and how to reach them.
• They help you understand what audience solutions in an existing campaign are delivering the best results.
• They help you create audience lists that you can immediately apply to any of your Google Video campaigns.

5.What are the four reasons why creators choose YouTube?

• Income, infrastructure, community, creativity
• Income, infrastructure, reach, creativity
• Income, infrastructure, community, freedom
• Income, infrastructure, reach, freedom

6.How should you summarize the short-form content trend to a marketing expert?

• Advertisers with awareness goals should create short-form content that’s highly engaging.
• Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
• Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
• Focus on either long- or short-form content, as using both creates an inconsistent experience.

7.Why should you opt into optimized targeting when creating a video action campaign?

• To reach audiences already familiar with your brand who are likely to convert.
• To remove audience solutions you’ve applied that aren’t driving conversions.
• To remove users from your data segments who aren’t likely to convert.
• To reach new and relevant audiences who are likely to convert.

8.How should you approach your measurement strategy, if you were planning to run a video action campaign?

• You’d measure only complete online conversions for a more accurate return on investment calculation.
• You’d measure only complete offline conversions for a more accurate return on investment calculation.
• You’d measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
• You’d measure the full value with Google Ads conversion tracking and include lighter conversion events.

9.What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?

• Perspective
• Awareness
• Consideration
• Action

10.When making creative for a video action campaign, which best practice should you follow?

• Repeat what you’re offering
• Communicate the offer at the end
• Repeat your call-to-action
• Communicate multiple messages

11.Reach Planner can help with which of the following when doing media planning?

• With forecasting reach of your YouTube campaign alongside print ads
• With forecasting reach of your YouTube campaign alongside TV
• With forecasting reach of your YouTube campaign alongside social media
• With forecasting reach of your YouTube campaign alongside Search

• Infinite Taxonomy Audiences
• Affinity Audiences
• Life Events
• Custom Audiences

• Custom Audiences
• Affinity Audiences
• Life Events
• In-Market Audiences

• You’d focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
• You’d focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
• You’d focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
• You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types

16.You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product.

What measurement solution should you use?

• You’d use Reach Planner.
• You’d use core performance metrics.
• You’d use Viewability with Active View.
• You’d use Brand Lift.

17.When planning a Google Video campaign with a consideration goal, what should your bidding solution optimize toward?

• Impressions
• Clicks
• Views
• Actions

18.What audience solution should you use to reach female users who are 18 to 24 years old with your Google Video campaign?

• Custom Audiences
• Life Events
• Demographics and Detailed Demographics
• Affinity Audiences

19.You work for a creative agency and your client is having trouble connecting meaningfully with potential customers.

What technique should you use to help people think or feel something?

• Convey multiple messages to resonate with the masses.
• Showcase discounts and sales to drive interest.
• Avoid humor, as it’s more subjective.
• Humanize the story.

20.What are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals?

• The trends are cross-device behavior, audio-only content, and shopping.
• The trends are cross-device behavior, short-form content, and shopping.
• The trends are streaming on TV, audio-only content, and shopping.
• The trends are streaming on TV, short-form content, and shopping.

21.You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior.

In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?

• Brand Lift
• Unique Reach and Frequency
• Viewability with Active View
• Reach Planner

• Viewability with Active View
• Brand Lift
• Reach Planner
• Unique Reach and Frequency

23.If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention?

• Keep visuals low-contrast to avoid overwhelming viewers.
• Use engaging pacing and tight framing.
• Set up scenes to be zoomed out so viewers can see all story elements.
• Build suspense with a slow pace to start

24.When optimizing a campaign to drive conversions faster, what action should you take?

• You should track lighter actions to provide more signals to Google’s machine learning algorithms.
• You should set up the campaign to engage with audience segments who’ve searched for your brand before.
• You should track only end actions to provide more accurate signals to our machine learning algorithms.
• You should set up the campaign to only engage with audience segments that have converted before.

• Affinity Audiences and Custom Audiences
• In-Market Audiences and Custom Audiences
• Affinity Audiences and Life Events
• Life Events and In-Market Audiences

• Demographics and Detailed Demographics
• Custom Audiences
• Affinity Audiences
• Life Events

27.If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?

• Hybrid
• Action
• Awareness
• Consideration

• Lead form
• Product feed
• Sitelinks
• Location

29.How should you approach evaluating video action campaign performance to drive more conversions?

• Compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
• Compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
• Compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
• Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

29.If you want to improve performance of video campaigns, what approach should you take with creative?

• Continue running campaigns with existing creative and slowly introduce new variations.
• Use research-backed creative guidelines and iterate with experimentation.
• Start with all-new video ad creative that’s already working well for other platforms.
• Run an experiment with existing creative and use whichever one performs best.

30.To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use?

• You should use lead generation.
• You should use online sales.
• You should use product and brand consideration.
• You should use brand awareness and reach.

31.Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand?

• People are switching between the many streaming services available and have shorter attention spans.
• Production companies are acting as gatekeepers, since they control the biggest distribution channels.
• Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
• People are watching YouTube on connected TV devices, which further extends YouTube’s reach.

• Custom Audiences
• Infinite Taxonomy Audiences
• Life Events

33.To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

• You’d use masthead ads and bumper ads.
• You’d use skippable in-stream ads and non-skippable in-stream ads.
• You’d use masthead ads and non-skippable in-stream ads.
• You’d use skippable in-stream ads and bumper ads.

34.Reach Planner can provide which of the three primary benefits?

• It can provide trustworthy popular reach forecasts, media mix options, and fresh data.
• It can provide trustworthy unique reach forecasts, media mix options, and fresh data.
• It can provide trustworthy popular reach forecasts, media mix options, and automation recommendations.
• It can provide trustworthy unique reach forecasts, media mix options, and automation recommendations.

35.To measure the full value of an action campaign, what two conversion types should you capture in your reporting?

• Mono-platform and view-based
• Mono-platform and last click
• Cross-platform and last click
• Cross-platform and view-based

36.If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with 36.memorable, shorter video ads, what video ad format should you use to achieve that goal?

• You should use in-feed video ads.
• You should use bumper ads.
• You should use masthead ads.
• You should use non-skippable in-stream ads.

37.To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?

• You should use masthead ads and non-skippable in-stream ads.
• You should use skippable in-stream ads and bumper ads.
• You should use masthead ads and bumper ads.
• You should use skippable in-stream ads and non-skippable in-stream ads.

38.How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?

• By creating as many impressions as possible in line with the target cost-per-acquisition.
• By analyzing historical feedback and making adjustments to bids based on performance signals.
• By optimizing bids to put the campaign’s message in front of as many relevant people as possible.
• By acquiring as many clicks as possible according to the daily budget that’s been set.

39.Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?

• Brand
• Creative
• Media
• Platform

40.It’s your first time running a Video action campaign.

What approach to bidding strategy should you implement for optimal results?

• Start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
• Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
• Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.

41.Why is it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness?

• It’ll give you access to engage with audiences on the YouTube mobile homepage.
• It’ll extend the reach of video ads to YouTube Live streaming and Premieres.
• It’ll give you access to more engagement metrics to measure the impact of the campaign.
• It’ll extend the reach of video ads to a collection of leading publisher sites and apps.

• Provide multiple options for how viewers can take action.
• Include a generic call-to-action (CTA).
• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Include a specific call-to-action (CTA).

• You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
• You should say that creators influence users’ purchasing decisions, but they take action on other platforms.
• You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
• You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.

• Because it lets you to reinforce a message by telling a story through a series of videos.
• Because it lets you to maximize ad engagement by telling a story through a series of videos.
• Because it lets you communicate multiple messages by telling a story through a series of videos.
• Because it lets you to drive actions on your website by telling a story through a series of videos.Question 45 of 50

• A benefit is that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
• A benefit is that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
• A benefit is that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
• A benefit is that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

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47.Which of the following captures how YouTube serves users, creators, and advertisers?

• Creativity, innovation, and trust
• Creativity, growth, and trust
• Connection, innovation, and trust
• Connection, growth, and trust

48.What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?

• Skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads and skippable in-stream ads

49.Your goal is to increase purchase intent for your products.

What type of Google Video campaign should you use to achieve that goal?

• Online sales
• Lead generation
• Brand awareness and reach
• Product and brand consideration

• You should start with your data segments, then expand to Customer Match.
• You should start with your data segments, then expand to Affinity Audiences.
• You should start with Customer Match, then expand to your data segments.
• You should start with Customer Match, then expand to Affinity Audiences.